{ "dataset_version": "4", "view": "compact", "generated_at": "2026-09-11 19:16:29", "plugin_version": "0.6.1073", "feed_health": { "status": "ok", "complete": true, "stale": false, "generated_at": "2026-09-11 19:16:29", "age_seconds": 0, "stale_after_seconds": 180, "checks": { "dataset_v4": true, "decision_intelligence_v2": true, "decision_intelligence_v3": true, "ed_cockpit": true, "network_expansion": true, "org_conditions": true, "seven_lrh_divisions": true, "privacy_contract": true }, "missing_or_failed_checks": [], "expected_lrh_divisions": 7, "actual_lrh_divisions": 7 }, "priority_actions": [ { "priority": 96, "type": "verified_consent_outreach", "title": "Benader 2 bewezen matchklare consentkans(en)", "detail": "Alleen vrijwillige opt-in; de diepere opportunity-check heeft de downstream filters al gespiegeld." }, { "priority": 84, "type": "funnel_source_diagnosis", "title": "Onderzoek bron direct", "detail": "62 sessies met 1.6% starts in de laatste 24 uur." }, { "priority": 82, "type": "open_record_hygiene", "title": "Controleer 1 open maar niet-publiceerbare record(s)", "detail": "Dit is publicatie/datahygiëne, niet automatisch een matcherfout." }, { "priority": 76, "type": "match_definition_alignment", "title": "Harmoniseer historische matchdefinitie", "detail": "Gebruik matched_at als historisch bevestigingsbewijs en toon de huidige lifecycle-status daarnaast apart; wijzig records niet stil." } ], "network_expansion": { "generated_at": "2026-09-11 19:16:29", "models": 58, "belgium_model_target": 100, "belgium_ready": false, "remaining_to_belgium": 42, "model_long_target": 1000, "actionable_calls": 4, "call_long_target": 1000, "today_new_models": 0, "today_model_target": 5, "today_calls": 2, "today_call_target": 5, "today_matches": 0, "today_match_target": 1, "campaign_views": 0, "model_ctas": 0, "hairdresser_ctas": 0, "shares": 0, "whatsapp_shares": 0, "public_campaign_enabled": true, "belgium_auto_activation": false }, "lrh_master": { "normal_plus": 0, "foundation_ready": 4, "historical_matches": 4, "canonical_matches": 0, "audits": { "establishment": { "post": { "number": 1, "title": "HCO / Establishment", "product": "Bruikbare, privacy-conforme netwerkcapaciteit die productie kan dragen.", "output_label": "Nieuwe actieve capaciteit", "growth_goal": "Netto bruikbare modellen/professionals en actieve plaatsen structureel laten groeien." }, "items": [ { "label": "Actieve modellen bestaan", "ok": true, "evidence": "61 privacy-conforme actieve modellen.", "action": "Maak minimaal één echt modelprofiel actief met geaccepteerde privacyvoorwaarden." }, { "label": "Professionele capaciteit bestaat", "ok": true, "evidence": "6 actieve professionals/studenten.", "action": "Breng minimaal één echte professional of student actief in het netwerk." }, { "label": "Lokale netwerkdekking bestaat", "ok": true, "evidence": "4 plaats(en) met actuele geverifieerde vraag.", "action": "Vestig minimaal één geverifieerde lokale oproep zodat productie geografisch kan bestaan." } ], "completed": 3, "total": 3, "ready": true, "condition": { "key": "EMERGENCY", "label": "EMERGENCY", "reason": "Het bestaan is bewezen, maar in beide same-time vensters ontbreekt nieuwe productie.", "trend": null }, "current": 0, "previous": 0, "playbook": { "keep": "Behoud alles wat al aantoonbaar werkt; geen brede redesign.", "improve": "Maak precies één bottleneck positief.", "action": "Vergroot vandaag alleen de bruikbare actieve capaciteit op de grootste bewezen aanbod-/vraagregio; voorkom dat krimp de nieuwe instroom opheft.", "success": "Morgen is primaire output > 0 same-time en beweegt deze post minimaal richting NORMAL." } }, "dissemination": { "post": { "number": 2, "title": "Dissemination", "product": "Een echte bezoeker bereikt de juiste propositie en start een relevante actie.", "output_label": "Actiestart-sessies", "growth_goal": "Meer gekwalificeerde actiestarts zonder slechtere uitkomst of meer onverklaard afhaken." }, "items": [ { "label": "Echte websitebezoeken gemeten", "ok": true, "evidence": "2948 page_view-onderbouwde sessies historisch.", "action": "Breng minimaal één echte bezoeker binnen en verifieer page_view-meting." }, { "label": "Hoofdactie aantoonbaar gezien", "ok": true, "evidence": "464 sessies met Action Lift CTA-exposure.", "action": "Zorg dat minimaal één echte bezoeker de contextuele hoofdactie daadwerkelijk ziet." }, { "label": "Bezoeker start relevante actie", "ok": true, "evidence": "301 page_view-onderbouwde actiestart-sessies.", "action": "Krijg minimaal één echte bezoeker van lezen naar eerste invoer of reactie-open." } ], "completed": 3, "total": 3, "ready": true, "condition": { "key": "EMERGENCY", "label": "EMERGENCY", "reason": "De output groeit niet boven gisteren same-time.", "trend": 0 }, "current": 4, "previous": 4, "playbook": { "keep": "Behoud alles wat al aantoonbaar werkt; geen brede redesign.", "improve": "Maak precies één bottleneck positief.", "action": "Herhaal de best producerende acquisitiebron en maak slechts één overgang van bezoek naar actiestart beter; verander de downstream flow niet tegelijk.", "success": "Morgen is primaire output > 4 same-time en beweegt deze post minimaal richting NORMAL." } }, "treasury": { "post": { "number": 3, "title": "Treasury", "product": "Bevestigde omzet uit de optionele Pro/Salon-service, zonder de gratis kern te blokkeren.", "output_label": "Betaalde activatiewaarde", "growth_goal": "Herhaalbare bevestigde omzet en MRR opbouwen; daarna kosten en rendement toevoegen." }, "items": [ { "label": "Meetbare Pro/Salon-aanvraag bestaat", "ok": false, "evidence": "0 Pro/Salon-aanvraag/aanvragen geregistreerd.", "action": "Krijg één echte vrijwillige Pro/Salon-aanvraag; gratis matching blijft ongewijzigd." }, { "label": "Eerste betaalde activatie bewezen", "ok": false, "evidence": "Historisch 0 betaalde activatie(s), €0 bevestigde activatiewaarde.", "action": "Zet één echte Pro/Salon-aanvraag om in een daadwerkelijk bevestigde betaling; registreer pas na betaalbewijs." }, { "label": "Terugkerende waarde kan worden gemeten", "ok": false, "evidence": "0 actief; MRR €0.", "action": "Activeer het betaalde product na bevestigde betaling zodat MRR en status meetbaar zijn." } ], "completed": 0, "total": 3, "ready": false, "condition": { "key": "NON-EXISTENCE", "label": "NON-EXISTENCE", "reason": "Minimaal één fundamenteel productiebewijs ontbreekt.", "trend": null }, "current": 0, "previous": 0, "playbook": { "keep": "Behoud alle al bewezen onderdelen en privacy-/consentregels exact zoals ze zijn.", "improve": "Alleen het eerstvolgende ontbrekende bestaansbewijs: Meetbare Pro/Salon-aanvraag bestaat.", "action": "Krijg één echte vrijwillige Pro/Salon-aanvraag; gratis matching blijft ongewijzigd.", "success": "Dit foundation-item staat morgen automatisch op ✅ door echte productiegegevens; geen handmatige override." } }, "technical": { "post": { "number": 4, "title": "Technical", "product": "Een geverifieerde oproep bereikt een passend model en levert een echte reactie op.", "output_label": "Echte reacties", "growth_goal": "Meer oproepen daadwerkelijk bereiken en reacties produceren met lage frictie." }, "items": [ { "label": "Geverifieerde productievraag bestaat", "ok": true, "evidence": "24 geverifieerde niet-test oproepen historisch.", "action": "Laat één echte kapper/student een geverifieerde oproep plaatsen." }, { "label": "Matching bereikt iemand echt", "ok": true, "evidence": "4 echte verzonden match-deliveries.", "action": "Laat één geverifieerde oproep minimaal één passend model met vrijwillige toestemming bereiken." }, { "label": "Productielijn levert reactie", "ok": true, "evidence": "2 reacties op geverifieerde niet-test oproepen.", "action": "Krijg minimaal één echte reactie op een geverifieerde oproep en controleer de statusflow." } ], "completed": 3, "total": 3, "ready": true, "condition": { "key": "EMERGENCY", "label": "EMERGENCY", "reason": "Het bestaan is bewezen, maar in beide same-time vensters ontbreekt nieuwe productie.", "trend": null }, "current": 0, "previous": 0, "playbook": { "keep": "Behoud alles wat al aantoonbaar werkt; geen brede redesign.", "improve": "Maak precies één bottleneck positief.", "action": "Pak de kortste geverifieerde open oproep zonder productie en breng die via passende toestemming naar delivery en reactie.", "success": "Morgen is primaire output > 0 same-time en beweegt deze post minimaal richting NORMAL." } }, "qualifications": { "post": { "number": 5, "title": "Qualifications", "product": "Een echte wederzijds bevestigde match die de kwaliteitsbelofte van het netwerk bewijst.", "output_label": "Bevestigde matches", "growth_goal": "Matchratio, afspraakbevestiging en herhaalgebruik verhogen zonder kwaliteitsverlies." }, "items": [ { "label": "Echte reactie/productie bestaat", "ok": true, "evidence": "2 echte reacties beschikbaar voor kwalificatie.", "action": "Breng minimaal één echte reactie tot de beslisfase." }, { "label": "End-to-end match bewezen", "ok": false, "evidence": "0 canonieke match(es): matched + matched_at.", "action": "Rond één echte reactie af tot wederzijdse bevestiging zodat de oproep matched + matched_at krijgt." }, { "label": "Afspraaklaag is meetbaar", "ok": true, "evidence": "0 bevestigde afspraak/afspraken geregistreerd.", "action": "Zorg dat de afspraak-/connectietabel beschikbaar blijft; een afspraak zelf is een groeifase na de eerste match." } ], "completed": 2, "total": 3, "ready": false, "condition": { "key": "NON-EXISTENCE", "label": "NON-EXISTENCE", "reason": "Minimaal één fundamenteel productiebewijs ontbreekt.", "trend": null }, "current": 0, "previous": 0, "playbook": { "keep": "Behoud alle al bewezen onderdelen en privacy-/consentregels exact zoals ze zijn.", "improve": "Alleen het eerstvolgende ontbrekende bestaansbewijs: End-to-end match bewezen.", "action": "Rond één echte reactie af tot wederzijdse bevestiging zodat de oproep matched + matched_at krijgt.", "success": "Dit foundation-item staat morgen automatisch op ✅ door echte productiegegevens; geen handmatige override." } }, "public": { "post": { "number": 6, "title": "Public", "product": "Nieuwe relevante modellen en professionals komen aantoonbaar het netwerk binnen.", "output_label": "Nieuwe deelnemers", "growth_goal": "Netto acquisitie versnellen via bewezen kanalen; krimp lager houden dan instroom." }, "items": [ { "label": "Modelpubliek bestaat", "ok": true, "evidence": "61 actieve privacy-conforme modellen.", "action": "Acquireer en activeer minimaal één echt model." }, { "label": "Professioneel publiek bestaat", "ok": true, "evidence": "6 actieve professionals/studenten.", "action": "Acquireer en activeer minimaal één echte professional/student." }, { "label": "Instroom is meetbaar", "ok": true, "evidence": "67 actuele deelnemers in meetbare rollen.", "action": "Leg iedere nieuwe deelnemer als actieve rol vast zodat netto acquisitie kan worden gevolgd." } ], "completed": 3, "total": 3, "ready": true, "condition": { "key": "EMERGENCY", "label": "EMERGENCY", "reason": "Het bestaan is bewezen, maar in beide same-time vensters ontbreekt nieuwe productie.", "trend": null }, "current": 0, "previous": 0, "playbook": { "keep": "Behoud alles wat al aantoonbaar werkt; geen brede redesign.", "improve": "Maak precies één bottleneck positief.", "action": "Herhaal vandaag het kanaal dat aantoonbaar relevante deelnemers oplevert en stuur op netto nieuwe actieve rollen.", "success": "Morgen is primaire output > 0 same-time en beweegt deze post minimaal richting NORMAL." } }, "executive": { "post": { "number": 7, "title": "Executive", "product": "De complete keten bezoek -> actie -> uitkomst -> delivery -> bevestigde match werkt en wordt consistent gemeten.", "output_label": "Bevestigde matches", "growth_goal": "De complete downstream productieketen boven de vergelijkbare baseline laten groeien." }, "items": [ { "label": "Canonieke bezoekmeting bewezen", "ok": true, "evidence": "2948 page_view-sessies historisch.", "action": "Verifieer minimaal één echte websitesessie." }, { "label": "Echte actiestart bewezen", "ok": true, "evidence": "301 actiestart-sessies historisch.", "action": "Krijg minimaal één echte relevante actiestart." }, { "label": "Echte gebruikersuitkomst bewezen", "ok": true, "evidence": "63 uitkomst-sessies historisch.", "action": "Rond minimaal één echte formulier/reactie/chat-uitkomst af." }, { "label": "Echte delivery bewezen", "ok": true, "evidence": "4 deliveries historisch.", "action": "Laat minimaal één geverifieerde oproep iemand daadwerkelijk bereiken." }, { "label": "End-to-end match bewezen", "ok": false, "evidence": "0 canonieke bevestigde match(es).", "action": "Rond één echte reactie af tot matched + matched_at." }, { "label": "ED-tellers synchroon", "ok": true, "evidence": "Live database en ED-snapshot gebruiken dezelfde operationele telling.", "action": "Ververs Dagelijkse groei & statistieken; herstel definities totdat modellen, open oproepen en matches exact synchroniseren." } ], "completed": 5, "total": 6, "ready": false, "condition": { "key": "NON-EXISTENCE", "label": "NON-EXISTENCE", "reason": "Minimaal één fundamenteel productiebewijs ontbreekt.", "trend": null }, "current": 0, "previous": 0, "playbook": { "keep": "Behoud alle al bewezen onderdelen en privacy-/consentregels exact zoals ze zijn.", "improve": "Alleen het eerstvolgende ontbrekende bestaansbewijs: End-to-end match bewezen.", "action": "Rond één echte reactie af tot matched + matched_at.", "success": "Dit foundation-item staat morgen automatisch op ✅ door echte productiegegevens; geen handmatige override." } } } }, "daily_snapshot": { "date": "2026-09-11", "captured_at": "2026-09-11 16:48:52", "legacy": 0, "sessions": 92, "models_total": 61, "professionals_total": 25, "active_match_consent": 9, "consent_rate": 14.8, "open_calls": 5, "open_calls_with_delivery": 1, "open_calls_zero_delivery": 4, "candidate_calls": 1, "consent_reserve_pairs": 9, "targetable_models": 0, "hard_supply_gaps": 1, "waiting_owner": 0, "waiting_responder": 0, "matches_total": 0, "new_models": 0, "new_consents": 0, "targeted_invites": 6, "targeted_opens": 1, "calls_published": 2, "first_reached_calls": 1, "deliveries_sent": 1, "delivery_clicks": 0, "responses": 0, "owner_accepts": 0, "matches": 0, "confirmation_reminders": 4, "production_scope_synced": 1, "pro_applications": 0, "pro_activations": 0, "pro_cancellations": 0, "pro_payments": 0, "pro_revenue": 0, "pro_active": 0, "pro_mrr": 0, "pro_open_tikkies": 0, "pro_pipeline_value": 0, "pro_finance_synced": 1, "survey_invited": 6, "survey_opened": 1, "survey_dismissed": 1, "survey_responses": 0, "survey_answers": 0, "survey_targeted_responses": 0, "survey_score": 0, "dropoff_exits": 4, "dropoff_unexplained": 4, "dropoff_explanation_rate": 0, "responder_accepts": 0, "delivery_failures": 0, "queued_deliveries": 0, "reached_rate": 20, "targeted_open_rate": 16.7, "delivery_click_rate": 0, "click_response_rate": 0, "response_owner_rate": 0, "owner_responder_rate": 0, "feedback_rejections": 0, "feedback_surveys": 0, "feedback_fit_avg": null, "feedback_reuse_yes": 0, "feedback_reuse_total": 0, "feedback_reuse_rate": 0 }, "action_center": { "metrics": { "available_models": 55, "hairdresser_requests": 4, "waiting_responses": 0, "matches_week": 0 } }, "platform_health": { "available_models": 55, "hairdresser_requests": 4, "active_professionals": 6, "registered_models": 61, "waiting_responses": 0, "matches_week": 0, "balance_ratio": 13.75, "health_score": 20, "recommendation": "find_hairdressers", "recommendation_label": "Focus op kappers werven", "recommendation_detail": "Er zijn 13.8 beschikbare modellen per actieve kapperoproep. Vergroot nu vooral de vraagkant.", "error": "" }, "match": { "summary": { "active_models": 58, "active_match_consent": 9, "models_without_active_match_consent": 49, "open_calls": 4, "calls_without_candidate": 3, "suspect_request_locations": 0, "model_target_nl": 100 }, "distribution": { "candidate_links": 1, "queued": 0, "sent": 1, "clicked": 0, "responded_via_alert": 0, "matched_deliveries": 0, "failed": 0, "responses_total": 0, "confirmed_matches_30d": 3, "confirmed_matches_total": 4 }, "calls": [ { "request_id": 126, "city": "Tilburg", "treatment": "haircut", "appointment_date": "2026-09-29", "appointment_time": "18:30:00", "urgent": false, "location_status": "Schoon", "location_reasons": [], "profile_compatible_before_consent": 38, "reachable_profile_compatible": 8, "candidate_count": 0, "dominant_blocker": "no_active_match_consent", "dominant_blocker_label": "Geen matchtoestemming", "dominant_blocker_count": 30, "first_exclusion_counts": { "missing_model_profile": 10, "country_mismatch": 0, "gender_mismatch": 10, "hair_length_mismatch": 0, "no_active_match_consent": 30, "treatment_mismatch": 0, "availability_mismatch": 0, "location_unresolved": 0, "outside_radius": 8 }, "current_pairs": 0, "v2_pairs": 0, "v2_only_pairs": 0, "existing_deliveries": 0, "sent": 0, "responded": 0, "matched": 0, "v2_extra_reasons": [] }, { "request_id": 125, "city": "Utrecht", "treatment": "haircut", "appointment_date": "2026-09-17", "appointment_time": "", "urgent": false, "location_status": "Schoon", "location_reasons": [], "profile_compatible_before_consent": 38, "reachable_profile_compatible": 8, "candidate_count": 1, "dominant_blocker": "no_active_match_consent", "dominant_blocker_label": "Geen matchtoestemming", "dominant_blocker_count": 30, "first_exclusion_counts": { "missing_model_profile": 10, "country_mismatch": 0, "gender_mismatch": 10, "hair_length_mismatch": 0, "no_active_match_consent": 30, "treatment_mismatch": 0, "availability_mismatch": 1, "location_unresolved": 0, "outside_radius": 6 }, "current_pairs": 1, "v2_pairs": 1, "v2_only_pairs": 0, "existing_deliveries": 1, "sent": 1, "responded": 0, "matched": 0, "v2_extra_reasons": [] }, { "request_id": 124, "city": "Utrecht", "treatment": "barber", "appointment_date": "2026-09-14", "appointment_time": "", "urgent": false, "location_status": "Schoon", "location_reasons": [], "profile_compatible_before_consent": 10, "reachable_profile_compatible": 1, "candidate_count": 0, "dominant_blocker": "gender_mismatch", "dominant_blocker_label": "Geslacht", "dominant_blocker_count": 38, "first_exclusion_counts": { "missing_model_profile": 10, "country_mismatch": 0, "gender_mismatch": 38, "hair_length_mismatch": 0, "no_active_match_consent": 9, "treatment_mismatch": 0, "availability_mismatch": 0, "location_unresolved": 0, "outside_radius": 1 }, "current_pairs": 0, "v2_pairs": 0, "v2_only_pairs": 0, "existing_deliveries": 0, "sent": 0, "responded": 0, "matched": 0, "v2_extra_reasons": [] }, { "request_id": 94, "city": "haaksbergen", "treatment": "extensions", "appointment_date": "2026-09-14", "appointment_time": "", "urgent": false, "location_status": "Schoon", "location_reasons": [], "profile_compatible_before_consent": 38, "reachable_profile_compatible": 8, "candidate_count": 0, "dominant_blocker": "no_active_match_consent", "dominant_blocker_label": "Geen matchtoestemming", "dominant_blocker_count": 30, "first_exclusion_counts": { "missing_model_profile": 10, "country_mismatch": 0, "gender_mismatch": 10, "hair_length_mismatch": 0, "no_active_match_consent": 30, "treatment_mismatch": 7, "availability_mismatch": 0, "location_unresolved": 0, "outside_radius": 1 }, "current_pairs": 0, "v2_pairs": 0, "v2_only_pairs": 0, "existing_deliveries": 0, "sent": 0, "responded": 0, "matched": 0, "v2_extra_reasons": [] } ] }, "matchable_health": { "status": "warning", "score": 48, "actionable_calls": 4, "calls_with_reachable_profiles": 4, "calls_with_candidates": 1, "candidate_pairs": 1, "reachable_call_coverage_percent": 100, "candidate_call_coverage_percent": 25, "legacy_raw_available_models": 55, "legacy_raw_balance_ratio": 13.8, "legacy_health_score": 20, "recommendation": "Herstel eerst de bruikbaarheid van bestaande oproepen en matchbare dekking; schaal daarna gerichte kappersacquisitie.", "principle": "Raw model count is context, not proof of usable supply. Candidate coverage per actionable call is the leading balance signal." }, "match_state_audit": { "available": true, "historical_confirmed_by_matched_at": 4, "historical_confirmed_30d_by_matched_at": 3, "currently_status_matched_and_timestamped": 0, "matched_at_records_with_other_current_status": 4, "matched_at_status_distribution": { "closed": 3, "deleted": 1 }, "recommended_definition": "matched_at = historical confirmation evidence; current status may change later in lifecycle. 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